About
Lumora Projects Co. is a business and marketing advisory firm. We help business owners win back their time and get clear on where their business is going.
Advice From Someone Who Has Actually Run One
Lumora Projects Co is Alicia Williams. Before this she spent years building and running Locations Property Management: hiring the team, carrying the payroll, chasing the growth, making the calls you only have to make when it's your name on the lease.
Advice from someone who has had to meet a payroll lands differently from advice out of a framework. She has sat on the side of the desk you're sitting on, recently enough to remember what it felt like.
The work now is the same thinking, applied to other people's businesses. Mostly Australian owners. Any industry, not property alone.
Who This Suits
Owners somewhere between the first hire and the first real management layer. Good at the work. Stretched by the business around it. Usually somewhere they can't quite name, which is the useful part to find.
It suits you less well if you want a report and no conversation, or a strategy you have no intention of executing. That's a real thing people buy. It isn't this.
- Between roughly two and twenty staff
- Revenue that arrived faster than the systems did
- An owner still doing work only they can do, and plenty they shouldn't be
- Willing to be told something they don't want to hear
How Alicia Works
Five things that shape every engagement. They read as values, but each one is a decision about what actually happens in the room.
- She'll tell you the awkward thing
- Including when the honest answer is that you don't need an adviser, you need to fire someone, or you need to put your prices up and stop apologising for it.
- About ten clients at a time
- A deliberate ceiling, not scarcity marketing. It means she sometimes has to say the books are full. When that happens she'll say so rather than take you on and thin everyone out.
- You keep the decisions
- She isn't a shadow director and doesn't want to be. The work is better options and clearer thinking. The call stays yours.
- What's discussed stays discussed
- Your numbers, your staff problems, your plans. No named case studies without written permission, ever.
- No guaranteed numbers
- Anyone promising a specific revenue figure before they've seen your books is selling you something. Results depend on execution and on a market neither of us controls.